Terica

Terica

Problem.

Our client Ankit Sinha was looking for a brand name for his new paver block and other building material products company. A brand name that could be easily pronounced by even people with the lowest literacy level at the same time has an evoking feeling.

Solution.

Terica became the ultimate sound with a meaning sticking to the business activity. The word was inspired from “Terra” which means Mother Earth/Land in Latin origin and “Rica” that refers to “Powerful”. It is important for any brand name to have a meaningful connect with the vision of the products.

Task

Creating a brand that would fit for any building material product