Belorg

Belorg

Problem.

In 2023 we were hired by Anil Kotadia to name a warehousing and logistics company in India. But the company was looking for a name, that is coined instead of common names around logistics.

Solution.

We wanted the name to reflect power, and Belorg was well-suited for the company. Here the name was inspired by the words “Be” and “Lorg” which means to discover, and at the same time it had a similar sound to “Being Large”. Based in Navi Mumbai, now the company is well-performing, and we believe the name brought its own charm to the table.

Task

Naming a company specializing in logistics