Buzelo
KHAO DIL SE
Brand Naming
Visual Identity
Buzelo
Problem.
In July 2022 we were approached by Manish Saini from Saini Food Production, Bikaner to rename their existing namkeen brand.
Solution.
They were having a tough time with the name Saini, and wanted a new name to enter the mass market as well as the overseas market. The company already had a big market in Bikaner and specialized in all farsans and snacks. Buzelo is a coined word inspired from the sounds of Buzz and Lelo. A mixture of Hindi and English.
Task
Brand naming for Namkeen brand from Bikaner
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Skills
Linguistics, Sound Symbolism, Visual Identity
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Client
Saini Foods
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