Farmdaar

Farmdaar

Problem.

In 2023, we worked with Mr. Jayesh Singhal from Sambhal, Uttar Pradesh. He wanted a new name for his brand edible mustard oil. He had a few names in the local market, Chand Minar and Darvar Kolhu, but this time they needed something that reflected trust, a sense of health, and work throughout India.

Solution.

We knew what we had to do, make a name that works well with the masses. The target audience was mostly lower class, middle class, and upper middle class. When it comes down to targeting these audiences, it is best to have an easy name and something that can reminisce about legacy. Farmdaar was selected as a winner name in two rounds of naming. The name was successfully registered in classes 29 & 30 in India.

Task

Naming an edible oil and food products brand