HopUp
License to Madness
Brand Naming
Visual Identity
HopUp
Problem.
In May 2022 we were approached by Inderjeet Punvani of A.K Ventures to now name their new park in India
Solution.
The idea was simple, name a park that evokes a sense of excitement and remains memorable. HopUp did all that and yet was easy to pronounce. The client immediately liked the name and the park has already in one
location of Punjab.
Task
Naming a trampoline park in India
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Skills
Linguistics, Sound Symbolism, Visual Identity
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Client
A.K Ventures
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